CRU Group offers business intelligence on the global metals, mining and fertiliser industries through market analysis, price assessments, consultancy and events. The sector in which the Group operates is undergoing significant changes as a result of the increasingly-complex relationship between commodities and their costs, both economic and environmental, and the need for a more granular and flexible approach to data to secure customers and market share. 

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CRU Group approached Daedalus to explore the possibility of developing a new, software-led product which would enable it to reach a broader range of customers with the same industry-leading analysis and insight which had underpinned the business in the past - while maintaining sales and keeping profit margins. 

Within a period of just 5 calendar weeks Daedalus delivered a proof-of-concept product with the potential to do just that - a proof-of-concept which is already being tested in-market and driving results ahead of eventual full development and deployment.

Our role was to work within the business as part of a wider ‘innovation’ brief, to translate the deeply-held expertise of its analysts into a tool which put that intelligence in customers’ hands directly as a means of driving revenue through innovation.

We worked with CRU Group to determine what their immediate need was - from prototype to MVP - and, once agreed, to develop a design which fulfilled their immediate business needs and could be taken to market to gauge interest and potential impact.

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