A young FinTech business offers aggregated financial data analysis to SMEs, helping them to access better, more insightful and more impactful information to inform their business decisions.

Its founder approached Daedalus seeking assistance in enriching its dataset and developing systems to help automate product delivery, with a view to product development and market expansion.

Thanks to us, he achieved more than that - we identified an entirely new target market for the product, with a more tailored, focused business proposition which is already driving customer acquisition and business growth.

We worked closely with the founder to help determine what they really wanted from the business - and whether the traditional founder track and route to VC investment was really for them.

Acted as partner and mentor : Beyond that, we acted as a partner and mentor as they investigated a potential new market - and with the business pivot which has opened up entirely new revenue streams for the business.